News Release

March 12, 2008

MEADOW GOLD DAIRIES BRINGS CURVES BACK IN STYLE THIS SPRING TO HELP WOMEN LOOK HEALTHY THIS SUMMER

Meadow Gold milk’s weight benefits plus Curves for Women equals a perfect partnership

HONOLULU – The summer look you’ve been dieting and exercising for has been perfected with the “Curves Are Back In Style” partnership, brought to you by Meadow Gold Dairies Hawaii. Meadow Gold has partnered with Curves for Women to offer free three-week memberships when three Meadow Gold and Viva milk caps are redeemed at any participating Curves location from Monday, March 17, through Wednesday, April 30.

Milk caps with the Curves logo imprint can be found on Meadow Gold and Viva gallon jugs of whole, two percent, one percent, or skim milk from participating retailers can be redeemed for Curves membership (new members only). Consumers also have a chance to win one-year Curves memberships by filling out an application online at www.lanimoo.com.

“We are fortunate to be able to partner with Curves in continuing to promote the healthy lifestyle that exercise and sensible diet can provide,” said Joni Marcello, assistant sales manager of Meadow Gold Dairies. “Through this program we also wanted to reinforce our efforts in educating people about milk’s healthy weight benefits as well as making it a great way to start the spring.”

Curves has nearly 30 locations statewide and is the first facility designed for women to offer 30-minute fitness and commonsense weight loss with the support of a community of women. The Curves workout allows women of all ages and fitness levels to combine strength training with a cardio workout through safe, efficient hydraulic resistance, making it possible to work every major muscle group while keeping the heart rate at a cardio training level. For curves locations near you visit www.curves.com.

Meadow Gold Dairies Hawaii was established in 1897 as the Dairymen’s Association, Ltd., a cooperative of several Oahu dairy farms. Today, Meadow Gold is Hawaii’s oldest and largest dairy, offering superior-quality dairy and beverage products and services to the people of these Islands. Meadow Gold operates throughout the state, with facilities on Kauai, Oahu, Maui, and the Big Island.

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